With the average Super Bowl LIV ticket already above $5,000, 49er Faithful who want to cheer on their team in Miami will have their dedication and their bank accounts tested.
According to ticket pricing experts, and ticket resellers, prices for tickets soared on Monday with even the cheapest tickets surpassing $4,500. At those prices, fans who just have to go to the game may need to dip into their 401Ks or their kids’ college funds or take out a second mortgage.
Ticket prices are volatile, depending on demand, but there’s general agreement that prices to attend this Super Bowl will remain high, with a resurgent 49er team, a Chiefs team that hasn’t been to the championship in 50 years, a pair of strong quarterbacks and a balmy location.
“The good news is that San Francisco is going to the Super Bowl with a huge fan base that is excited to be there against a team that hasn’t been since 1970 and whose fans are eager to go. And it’s in a great location,” said Tony Knopp, a ticketing industry veteran and 49er fan who works for Ticket Manager, a company that helps corporations manage their sports ticket programs.
“The bad news is that this is going to be a very expensive Super Bowl,” Knopp said.
The average purchase price on TickPick, a ticket reseller, was $5,051 the morning after the 49ers and Kansas City Chiefs won their way into the Super Bowl, the company said in a release. Seat Geek, another reseller, said the average ticket was selling for $6,785.
According to TickPick, that’s 18% pricier than what fans of the New England Patriots and Los Angeles Rams paid the day after they made it to the Super Bowl. But it’s cheaper than average first-day sales price — $5,799 — for the 2018 Super Bowl between the Patriots and the Philadelphia Eagles.
The cheapest tickets — what the industry calls “get-in tickets” — are in the upper elevations of Miami’s Hard Rock Stadium. But they weren’t exactly inexpensive, hovering just below $4,500 on the StubHub and TickPick resale sites.
Official NFL fan packages including a nosebleed seat and a pregame event were selling for $4,591 — and up — on the 49ers’ website. StubHub prices were similar with the lowest-priced tickets listed at $4,605 Monday afternoon. Ticketmaster’s cheapest seats were $4,895.
The best tickets are typically controlled by teams, which determine how to distribute or sell them to their season ticketholders, sponsors and staff, said Knopp. That leaves average fans scrambling to find tickets from the NFL, resellers and ticket brokers.
Lower-priced Super Bowl ticket prices typically jump right after the league championships but they often get cheaper as the Super Bowl nears. But that’s not always the case, such as in 2015 when the demand for tickets to the New England-Seattle Super Bowl was so high that many brokers were unable to deliver promised tickets.
“This is historically high,” Knopp said of the lower-end ticket sales. “But why wouldn’t it be? This is a perfect storm for the Super Bowl.”
As ticket prices surge, said Knopp, a former StubHub employee, fans need to be careful they’re not purchasing tickets from scammers or businesses that may not be able to deliver.
“If it sounds too good to be true, it’s too good to be true,” he said. “It’s better to play it safe.”
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