Comic-Con’s biggest activation feels a bit like a trip to an amusement park. Amazon Prime — striving for dominance in the streaming wars — has taken over a 60,000-square-foot lot across from the convention and turned it into an interactive advertisement for three new TV shows. It is free and does not require a Comic-Con badge. It is also bigger in scale than anything outside the convention, and possibly inside. Soon to debut on the streaming service and featured as separate installations are “The Boys,” an adaptation of the ultra-violent comic book; “Carnival Row,” a Victorian era immigrant tale featuring magical creatures; and “The Expanse,” a science fiction show canceled by Syfy but picked up by Amazon. Amazon Prime is just one of the many entertainment companies with TV shows vying for attention outside the Convention Center during Comic-Con. Some of the shows getting a big push are the “Picard” Star Trek show coming to CBS All Access with a large hotel banner, an interactive zombie wasteland for AMC’s “The Walking Dead” and NBC’s “Brooklyn Nine-Nine,” with a detailed recreation of its set next to the San Diego Trolley tracks at Fifth Avenue. The Amazon location, at the corner of First and Island avenues, takes the place of last year’s “Jack Ryan” exhibit. On Wednesday, the exhibit was open to members of the media but will probably be jammed with lines soon. It is open to the public Thursday to Sunday, from 9 a.m. to 5 p.m. The space will… [Read full story]
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