You can tell a lot about someone by looking at what apps they have on their home screen – and, sometimes, how many notifications each of those apps have.
So, we asked a grab bag of entrepreneurs, executives, and VCs for a peek at what apps ended up on that coveted first page.
Check them out.
Jillian D’Onfro contributed to an earlier version of this story.
Satya Nadella, Microsoft CEO
Home screen highlights: Nadella loves cricket, so it makes sense that he’d have ESPN’s Cricinfo featured prominently.
Worth noting that when you’re using a Windows phone, you don’t swipe left and right through pages in the same way as you would on Android or iOS. You scroll down through as many tiles as you have. So technically Nadella doesn’t have the same kind of “front page” as others.
Dennis Crowley, Foursquare founder and CEO
Home screen highlight: Crowley tells Business Insider that he’s been obsessed with the digital art-frame startup Electric Objects – the “EO” app on his home screen – which lets users change their artwork every few days.
You can even see what pieces he’s displayed lately here.
Crowley also invested in the company.
Payal Kadakia, ClassPass CEO
ClassPass lets users buy packages of fitness classes at a network of different gyms and studios in their area.
Home screen highlight: We’re really impressed by how close to “Inbox Zero” Kadakia is on her Gmail app.
Marc Lore, Jet.com founder and CEO
Jet is an Amazon-like retailer that was purchased by Walmart for $3 billion earlier this year.
Home screen highlight: Lore believes in complete transparency, and lets the company’s investors access its real-time, detailed financial information through the app called JetStream on his home screen. The startup has raised $570 million total.
Bryan Goldberg, founder and CEO of Bustle
Home screen highlight: When we expressed horror at Goldberg’s bonkers number of notifications, he admitted that he doesn’t jive with some methods of communication: “Don’t try to text me, it won’t work!”
Jennifer Hyman, Rent the Runway cofounder and CEO
Rent the Runway lets users wear and then return luxury clothing and accessories.
Home screen highlights: Hyman must love all things related to on-demand beauty because she uses Glamsquad, which gives users access to blowouts whenever and wherever they want, and PS Dept, which connects people with personal shoppers.
Read Business Insider’s review of Rent the Runway’s new unlimited subscription service.
Ryan Hoover, Product Hunt founder
Home screen highlight: “Jukely recently made it to my home screen and one of the few subscriptions services I pay for and love,” Hoover tells Business Insider.
Jukely gives members access to a giant guest list of concerts, parties, and DJs every month.
Amanda Bradford, founder and CEO of The League
The League is a dating app targeted toward “smart, busy, and ambitious” singles. It currently has an enormous waiting list.
Home screen highlight: “I’m currently obsessed with Sunrise,” Bradford tells Business Insider. She says the calendar app’s interface makes it really easy for her to keep track of events across her personal and work email accounts, as well as her Facebook.
Steven Sinofsky, board partner at venture-capital firm Andreessen Horowitz and former Microsoft exec
Home screen highlights: “By far, I spend the most time bouncing between Twitter and Slack,” Sinofsky tells Business Insider. “Twitter is the outside world and Slack is our inside world and view of the outside. If I had to pick No. 3, it would be Techmeme. But close behind is the Yoga schedule on the Mindbody Connect app. Product Hunt’s new app is racing up there as of today, though!”
Sebastian Thrun, founder and president of education startup Udacity. Previously, he founded X, Alphabet’s “moonshot lab.”
Home screen highlights: Thrun’s home screen is pretty barren – besides the basics, he only has Kudacious, which was created by Udacity’s students in a week to demonstrate a new way to implement peer bonuses via app.
The company tells us that the rest of his apps are on five separate pages sorted by color: green, blue, red/orange, white, black/multicolored.
Hiroshi “Mickey” Mikitani, founder and CEO of enormous Japanese e-commerce company Rakuten
Home screen highlights: Besides a bunch of Japanese apps, Mikitani has Lyft and Ebates, companies that Rakuten has invested in and acquired, respectively.
Jamyn Edis, cofounder and CEO of Dash Labs
Dash helps users track their car and driving diagnostics, including how often they speed or hard-break
Home screen highlights: Edis tells Business Insider that he designates the bottom row, which includes educational game “Fish School” and the gorgeous puzzle app “Monument Valley,” for his kids.
Sridhar Ramaswamy, Google’s senior VP of ads and commerce
Home screen highlights: Ramaswamy’s taking advantage of the ability to display a calendar widget on your home screen – one of the great benefits of using Android over iOS.
Unsurprisingly, he also has the Wallet and Google Express apps, which fall under his domain at Google.
David Krane, managing partner at GV — formerly Google Ventures — the investment arm of Google’s parent company Alphabet
Krane has invested in a wide range of companies including Uber, Nest, Blue Bottle Coffee, and DJZ, which makes the music-mixing app Crossfader.
Home screen highlight: Krane uses iTeleport, an app that lets users control their laptop or desktop computer from their phone.
Justin McLeod, CEO of dating app Hinge
Home screen highlights: Besides clearly trying to eliminate the need to memorize a zillion passwords – he uses the password-management app LastPass – McLeod seems to have gotten into meditation through Headspace.
Gokul Rajaram, who leads Caviar, the food-delivery arm of recent public company Square
Previously, Rajaram worked at Facebook and Google, where he earned the nickname “the Godfather of AdSense.”
Home screen highlights: Naturally, Rajaram tells Business Insider that Caviar is his daily “obsessive use” app, but he says that Slack is another favorite.
“Over the past three months, it’s where I have more and more conversations with colleagues,” he says, “which cuts down on email, which, as you can see, I need to do!”
David Hayes, head of creative strategy at Yahoo-owned Tumblr
Home screen highlights: We love how Hayes uses emoji to name his various app folders. He also has a bunch of unique apps, like Faded, for editing photos, Day One, for journal-ing, and Freeletics, a workout app.
Learn more about the in-house creative agency that Hayes heads up here.
Mike Ghaffary, CEO of Eat24, the food-ordering service that Yelp bought in 2015 for $134 million
Home screen highlights: Ghaffary says he moves a lot of the default Apple apps to a folder on the second screen and likes to keep his most critical apps – like all things work-related and basics like Maps – near the top.
“I am an information junkie, so Twitter and Pocket go hand in hand on the next row, along with Audible to listen to books – at 3x speed – and Strava, which I use to track exercise daily,” he says.
He also raved about Remember the Milk for tasks and Outlook for his email, which he calls “the best mail client.”
Kuan Huang, founder of betaworks’ company Poncho
Poncho is a startup that texts you sassy weather updates every morning based on your location.
Home screen highlights: Huang tells Business Insider that he’s obsessed with his Amazon Echo, hence the “Alexa” app, and recommends EyeEm over Instagram, because it can make your photos look better. He also uses the Poncho iOS app, which you can download right here.
Jed Nachman, Yelp’s COO
Ben Smith, head of user experience at Hulu
Before Hulu, Smith worked at both Sonos and Microsoft (he led product design for Xbox for nearly a decade).
Home screen highlights: No, “Guitar Tuna” doesn’t somehow pair fish and music. It’s a free app that can help the user tune their guitar, mandolin, ukulele, or banjo.
Cal Henderson, cofounder and CTO of Slack
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